PERILAKU PENGGUNA SISTEM INFORMASI AKUNTANSI E-COMMERCE

Erwanda Nuryahya · Year Ichsana · Khadijh Maulana Andini

13 citations0/0 files storedJurnal Akuntansi Multiparadigma

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Technology Adoption and User Behaviour Decision Support System Applications Financial Literacy and Behavior

Abstract

Abstrak: Perilaku Pengguna Sistem Informasi Akuntansi di E-Commerce . Tujuan penelitian ini adalah untuk menelusuri perilaku seseorang dalam menggunakan pencatatan akuntansi keuangan berbasis teknologi informasi di e-commerce . Analisis data yang digunakan untuk menyelesaikan penelitian ini adalah Structural Equation Modeling - Partial Least Square (SEM-PLS) dengan total sampel adalah 100 responden penjual dan pembeli di beberapa e-commerce . Penelitian ini menemukan hasil bahwa e-commerce diminati oleh pengguna. Sistem ini memiliki sejumlah kemudahan di mata pengguna. Oleh karena itu, perusahaan e-commerce diharapkan mendapatkan masukan mengenai kecenderungan perilaku pelanggan dalam menggunakan pencatatan akuntansi keuangan berbasis teknologi informasi. Abstract: The Behaviour of E-Commerce Accounting Information System Users. The purpose of this study is conducted to determine a person's behavior using information technology-based financial accounting records in e-commerce. Analysis of the data used to complete this research is structural equation modeling - partial least square (SEM-PLS) with a total sample of 100 respondents of sellers and buyers in several e-commerce sites. This study has the result that e-commerce is in demand by users. This system has several conveniences in the user's eyes. Therefore, e-commerce companies are expected to get input regarding customer behavior trends in using information technology-based financial accounting records.

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References

2016Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead 2016Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT)2013Use of Structural Equation Modeling in Tourism Research 2018Understanding Chinese consumer adoption of apparel mobile commerce: An extended TAM approach 2017The power of a thumbs-up: Will e-commerce switch to social commerce?2018The Alibaba effect: Spatial consumption inequality and the welfare gains from e-commerce 2017Determinants affecting mobile banking adoption by generation Y based on the Unified Theory of Acceptance and Use of Technology Model modified by the Technology Acceptance Model concept 2016Factors that Influence Consumer Adoption of E-government Services in the UAE: A UTAUT Model Perspective

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