The Role of Satisfaction on Perceived Value and E-Learning Usage Continuity Relationship

Mahendra Adhi Nugroho · Dhyah Setyorini · Budi Tiara Novitasari

48 citations0/0 files storedProcedia Computer Science

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Technology Adoption and User Behaviour Online and Blended Learning Technology-Enhanced Education Studies

Abstract

This research is intended to explore the role of satisfaction on perceived value and e-learning continuance intention to use relationship’s in the learning process. In investigating the issue, this research is using 48 lecturers implementing e-learning in their teaching and learning as the sample. The sample is gathered by using a simple random sampling technique by spreading an online questionnaire to all population. Partial Least Square (PLS) approach, assisted by Smart PLS 3.2.7 is utilized to analyze the gathered data the analysis showed that perceived value has an impact on continuance intention with p value equals to 0.000 (H1 is supported). The result also indicated that satisfaction can act as a full mediating variable (indirect only mediating variable type) in the relationship between perceived value and e-learning continuance intention with p value equals to 0.000 and VAF 97% (H2 is supported). Theoretically, this research contributes to highlight the role of satisfaction in the perceived value and continuance intention relationship which was tested separately and partially in the previous researches.

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References

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2022Modelling perceived e-learning service quality, student satisfaction and loyalty. A higher education perspective 2024The Delone and McLean Information System Success Model: Investigating User Satisfaction in Learning Management System 2023User perceptions and continuance intentions: An in-depth analysis of perceived values in amateur-hosted sharing accommodations 2024Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA

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