Protocol Study

Abstract

Research has shown that, when an alternative is described incompletely, people may make inferences in order to form an overall evaluation alternative. In a multi-attribute personnel choice context, we investigated the influence of the number and subjective importance of missing and the framing of the task, on inferences. A verbal protocol showed a remarkable frequency of inferences of new information participants. These inferences were based on at least three different of presented or background information. We found more frequent when the missing attributes were of high subjective importance, the number of missing attributes was less influential. The framing was only successful in the positive framing condition and not successful in the negative framing condition. This could by analysing language use, which showed that participants carried out a spontaneous reframing.

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