Concept and Theory of Organization–Public Relationships

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Public Relations and Crisis Communication Corporate Social Responsibility Reporting Communication Studies and Media

Abstract

This chapter explores the concept of relationships in public relations theory and practice. Even though the public relations function builds and maintains organizations’ relationships with publics, we found few definitions of such relationships in public relations literature. We also found the same paucity of useful definitions in the literature of other fields in which the concept of relationships is central.

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