PENGARUH BAURAN PEMASARAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TRESURI PADA PT BANK BNI WILAYAH MEDAN

Wiwi Silvia · Aldwin Surya

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Financial Literacy and Behavior

Abstract

The results of the study through the t-test for the marketing mix obtained a tcount is 4.041 > ttable 2,005 and the significance value for the marketing mix variable is 0,000 ttable 2.005 and the significance value for the marketing mix variable of 0.000 Ftable 3,16 and the significance of 0,000 < alpha 0,05 so it can be concluded that the marketing mix and marketing strategy both together have a significant effect on the decision of purchasing treasury products at Bank BNI Medan Region.

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