Search Engine Optimization and Business Communication Instruction: Interviews With Experts

Jenna Pack Sheffield

28 citations0/0 files storedBusiness and Professional Communication Quarterly

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Management and Marketing Education Digital Marketing and Social Media Higher Education and Employability

Abstract

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

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2006Using thematic analysis in psychology 2005How Many Interviews Are Enough?2014Successful Qualitative Research: A practical guide for beginners 2016Code Saturation Versus Meaning Saturation 2015Are We There Yet? Data Saturation in Qualitative Research 2009Using the Internet: Skill related problems in users’ online behavior 1988Essentials of business communication 1991Excellence in business communication

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