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How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
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References

  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1989Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence3,163 cited
  • 2003Temporal construal.3,006 cited
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  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
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  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
  • 2007Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

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866 cited
  • 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
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    • 2023Is Your Brand Protected?13 cited