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ArticleMarketing scales handbook

Gordon C. Bruner1994

Article1994

Marketing scales handbook

Gordon C. Bruner

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Psychometric Methodologies and Testing

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Year1994

Typearticle

Published1994-12-01

Languageen

Citations213

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW3000527332

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