Evaluating the Potential Role of Social Media in Preventive Health Care

2020-01-10articleJAMA64 citationsclosed

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Social Media in Health Education Health Literacy and Information Accessibility Mobile Health and mHealth Applications

Abstract

In this Viewpoint, Raina Merchant uses the 2019 launch of Facebook’s Preventive Health tool, which makes preventive health recommendations based on user age and sex, to discuss the role of social media in influencing health behaviors, reaching vulnerable populations, and advancing public health.

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References

2017Social influence and political mobilization: Further evidence from a randomized experiment in the 2012 U.S. presidential election

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