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Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
16 references·16 citing·39 second hopsampled
Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa (2020)Green packaging and green advertising as …Mediterranean journal of social sciences (2020)Mediterranean journal of soci…Effects of green supply chain management practices on sustainability performance (2018)Effects of green supply chain…European Journal of Business and Management (2017)European Journal of Business …Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters (2013)Organizing Corporate Social R…Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review (2006)Reporting Structural Equation…Social Research Methods: Qualitative and Quantitative Approaches (2002)Social Research Methods: Qual…Exploring the Locus of Profitable Pollution Reduction (2002)Exploring the Locus of Profit…The Effects of Strategy Type on the Market Orientation–Performance Relationship (2000)The Effects of Strategy Type …Issues and opinion on structural equation modeling (1998)Issues and opinion on structu…A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)A RESOURCE-BASED PERSPECTIVE …DOES IT PAY TO BE GREEN? AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EMISSION REDUCTION AND FIRM PERFORMANCE (1996)DOES IT PAY TO BE GREEN? AN E…A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…EQS : structural equations program manual (1989)EQS : structural equations pr…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Sustaining the future: How green capabilities and digitalization drive sustainability in modern business (2024)Sustaining the future: How gr…Eco-innovation and SMEs’ sustainable performance: a meta-analysis (2024)Eco-innovation and SMEs’ sust…The environmental accounting strategy and waste management to achieve MSME’s sustainability performance (2023)The environmental accounting …Impact of green human resource management practises on sustainable performance: serial mediation of green intellectual capital and green behaviour (2023)Impact of green human resourc…Empirical evidence of SMEs' ecopreneurship posture, green competitiveness and community-based performance: the neglected missing linkages of green practices (2023)Empirical evidence of SMEs' e…Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis (2023)Effect of green marketing ori…Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy (2023)Does socio demographic, green…The Moderating Role of Organizational Citizenship Behavior Toward Environment on Relationship Between Green Supply Chain Management Practices and Sustainable Performance (2022)The Moderating Role of Organi…How do businesses achieve sustainable success and gain a competitive advantage in the green era? (2022)How do businesses achieve sus…Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective (2022)Green purchasing behaviour of…Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions (2022)Green Packaging, Environmenta…Green Advertising on Social Media: A Systematic Literature Review (2022)Green Advertising on Social M…Green packaging purchase behaviour: a study on Malaysian consumers (2021)Green packaging purchase beha…Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction (2021)Effect of spirituality and et…Three decades of green advertising – a review of literature and bibliometric analysis (2020)Three decades of green advert…The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C (2020)The effect of corporate socia…Power analysis and determination of sample size for covariance structure modeling. 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1989EQS : structural equations program manual9,698 cited
  • 2002Social Research Methods: Qualitative and Quantitative Approaches8,851 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2006Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review6,936 cited
  • 1995A Natural-Resource-Based View of the Firm5,401 cited
  • 1997A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY.4,813 cited
  • 1998Issues and opinion on structural equation modeling4,577 cited
  • 2020Mediterranean journal of social sciences3,224 cited
  • 2017European Journal of Business and Management2,838 cited
  • 1996DOES IT PAY TO BE GREEN? AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EMISSION REDUCTION AND FIRM PERFORMANCE1,948 cited
  • 2002Exploring the Locus of Profitable Pollution Reduction1,205 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2018Effects of green supply chain management practices on sustainability performance705 cited
  • 2013

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Organizing Corporate Social Responsibility in Small and Large Firms: Size Matters
654 cited
  • 2000The Effects of Strategy Type on the Market Orientation–Performance Relationship651 cited
  • Cited by

    • 2023Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy87 cited
    • 2024Eco-innovation and SMEs’ sustainable performance: a meta-analysis81 cited
    • 2022Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions79 cited
    • 2022Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective78 cited
    • 2020Three decades of green advertising – a review of literature and bibliometric analysis72 cited
    • 2023Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis58 cited
    • 2023The environmental accounting strategy and waste management to achieve MSME’s sustainability performance57 cited
    • 2022How do businesses achieve sustainable success and gain a competitive advantage in the green era?54 cited
    • 2022Green Advertising on Social Media: A Systematic Literature Review54 cited
    • 2020The effect of corporate social responsibility on banks’ competitive advantage: Evidence from Ethiopian lion international bank S.C48 cited
    • 2023Impact of green human resource management practises on sustainable performance: serial mediation of green intellectual capital and green behaviour45 cited
    • 2022The Moderating Role of Organizational Citizenship Behavior Toward Environment on Relationship Between Green Supply Chain Management Practices and Sustainable Performance41 cited
    • 2024Sustaining the future: How green capabilities and digitalization drive sustainability in modern business39 cited
    • 2021Green packaging purchase behaviour: a study on Malaysian consumers35 cited
    • 2023Empirical evidence of SMEs' ecopreneurship posture, green competitiveness and community-based performance: the neglected missing linkages of green practices32 cited
    • 2021Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction31 cited