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Brand orientation: a systematic literature review and research agenda
16 references·1 citing·34 second hop
Brand orientation: a systematic literature review and research agenda (2020)Brand orientation: a systematic literatur…Large-scale analysis of the accuracy of the journal classification systems of Web of Science and Scopus (2016)Large-scale analysis of the a…Evolutionary features of academic articles co-keyword network and keywords co-occurrence network: Based on two-mode affiliation network (2016)Evolutionary features of acad…Constructing bibliometric networks: A comparison between full and fractional counting (2016)Constructing bibliometric net…Visualizing Bibliometric Networks (2014)Visualizing Bibliometric Netw…Managing brands and customer engagement in online brand communities (2013)Managing brands and customer …Science mapping software tools: Review, analysis, and cooperative study among tools (2011)Science mapping software tool…Brand orientation and market orientation — From alternatives to synergy (2011)Brand orientation and market …A unified approach to mapping and clustering of bibliometric networks (2010)A unified approach to mapping…Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…A brand orientation typology for SMEs: a case research approach (2005)A brand orientation typology …Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)Brand Orientation: A Mindset …Brand Orientation – A Strategy for Survival (1994)Brand Orientation – A Strateg…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…From translations to problematic networks: An introduction to co-word analysis (1983)From translations to problema…Statistical bibliography or bibliometrics (1969)Statistical bibliography or b…Bibliographic coupling between scientific papers (1963)Bibliographic coupling betwee…Tourism research after the COVID-19 outbreak: Insights for more sustainable, local and smart cities (2021)Tourism research after the CO…Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)A review of the literature on citation impact indicators (2016)Citation-based clustering of publications using CitNetExplorer and VOSviewer (2017)Measuring the Involvement Construct (1985)Social Identity Theory and the Organization (1989)Brand Community (2001)Capturing consumer engagement: duality, dimensionality and measurement (2016)Social media engagement behavior (2019)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The effect of social media communication on consumer perceptions of brands (2014)The Structure of Scientific Literatures I: Identifying and Graphing Specialties (1974)The specificity of the scientific field and the social conditions of the progress of reason (1975)Corporate social responsibility for supply chain management: A literature review and bibliometric analysis (2017)The Structure of Scientific Revolutions (2018)Past, present, and future of customer engagement (2021)Personalization in personalized marketing: Trends and ways forward (2022)Fuzzy sets (1965)Fuzzy sets (1996)Emerging trends in regenerative medicine: a scientometric analysis inCiteSpace (2012)Software tools for conducting bibliometric analysis in science: An up-to-date review (2020)Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately? (2010)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)How to conduct a bibliometric analysis: An overview and guidelines (2021)Toward a definition of “bibliometrics” (1987)Guidelines for advancing theory and practice through bibliometric research (2022)Some bibliometric procedures for analyzing and evaluating research fields (2017)Circular economy business models: The state of research and avenues ahead (2020)Crisis leadership: A review and future research agenda (2021)
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References

  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2014Visualizing Bibliometric Networks3,356 cited
  • 1969Statistical bibliography or bibliometrics3,301 cited
  • 2011Science mapping software tools: Review, analysis, and cooperative study among tools3,274 cited
  • 1963Bibliographic coupling between scientific papers2,873 cited
  • 2010A unified approach to mapping and clustering of bibliometric networks2,237 cited
  • 1983From translations to problematic networks: An introduction to co-word analysis1,948 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2016Constructing bibliometric networks: A comparison between full and fractional counting1,409 cited
  • 2013Managing brands and customer engagement in online brand communities714 cited
  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
  • 2016Large-scale analysis of the accuracy of the journal classification systems of Web of Science and Scopus415 cited
  • 2011Brand orientation and market orientation — From alternatives to synergy330 cited
  • 2005A brand orientation typology for SMEs: a case research approach312 cited
  • 2016

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Evolutionary features of academic articles co-keyword network and keywords co-occurrence network: Based on two-mode affiliation network
301 cited
  • 1994Brand Orientation – A Strategy for Survival291 cited
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    • 2021Tourism research after the COVID-19 outbreak: Insights for more sustainable, local and smart cities109 cited