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Brand Communication of Higher Education Institutions: a Call for Multichannel Communication Analysis in Higher Education Branding Research
16 references·0 citing·38 second hop
Brand Communication of Higher Education Institutions: a Call for Multichannel Communication Analysis in Higher Education Branding Research (2020)Brand Communication of Higher Education I…New Public Management in Higher Education (2015)New Public Management in High…A reinterpretation of institutional transformations in European higher education: strategising pluralistic organisations in multiplex environments (2012)A reinterpretation of institu…The Marketisation of Higher Education and the Student as Consumer (2010)The Marketisation of Higher E…Higher education and its communities: Interconnections, interdependencies and a research agenda (2008)Higher education and its comm…Defining the essence of a university: lessons from higher education branding (2008)Defining the essence of a uni…Governance and Performance of Education Systems (2007)Governance and Performance of…Mission Statements: A Thematic Analysis of Rhetoric Across Institutional Type (2006)Mission Statements: A Themati…Barriers to brand building in UK universities? (2006)Barriers to brand building in…Public Management Reform (2004)Public Management ReformVarieties of Discourse: On the Study of Organizations through Discourse Analysis (2000)Varieties of Discourse: On th…Public Management Reform. A Comparative Analysis (2000)Public Management Reform. A C…Creating public value: strategic management in government (1996)Creating public value: strate…The “new public management” in the 1980s: Variations on a theme (1995)The “new public management” i…Creating public value : strategic management in government (1995)Creating public value : strat…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Ambiguity as strategy in organizational communication (1984)Ambiguity as strategy in orga…The Social Psychology of Organizations. (1979)Research in Organizational Behavior. (1986)Media Symbolism, Media Richness, and Media Choice in Organizations (1987)The Organizing Vision in Information Systems Innovation (1997)Communication and Uncertainty Management (2001)Metaphors We Live By (2003)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Who matters to universities? A stakeholder perspective on humanities, arts and social sciences valorisation (2009)Strategic management a stakeholder approach (2010)Stakeholder theory: issues to resolve (2011)Digital academic entrepreneurship: The potential of digital technologies on academic entrepreneurship (2018)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Discourse and Social Psychology: Beyond Attitudes and Behaviour (1987)Feminist practice and poststructuralist theory (1988)Managing Managerial Identities: Organizational Fragmentation, Discourse and Identity Struggle (2003)Discourse and Institutions (2004)Defining digital transformation: Results from expert interviews (2019)Political Parties and Macroeconomic Policy (1977)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector (1995)An institutional perspective on performance measurement and management in the ‘new public sector’ (2000)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Varieties of Participation in Public Services: The Who, When, and What of Coproduction (2017)New Public Management Is Dead--Long Live Digital-Era Governance (2005)STREET‐LEVEL BUREAUCRACY AND PUBLIC ACCOUNTABILITY (2007)Understanding Governance: Ten Years On (2007)Competition and strategy in higher education: Managing complexity and uncertainty (2016)Co-creation in higher education: towards a conceptual model (2018)Assetization (2020)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)Public Value Governance: Moving Beyond Traditional Public Administration and the New Public Management (2014)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)The New Public Governance? 1 (2006)From New Public Management to Public Value: Paradigmatic Change and Managerial Implications (2007)What Is Governance? (2013)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1995The “new public management” in the 1980s: Variations on a theme3,815 cited
  • 1996Creating public value: strategic management in government2,551 cited
  • 1995Creating public value : strategic management in government2,353 cited
  • 2004Public Management Reform1,871 cited
  • 2000Varieties of Discourse: On the Study of Organizations through Discourse Analysis1,652 cited
  • 1984Ambiguity as strategy in organizational communication1,292 cited
  • 2000Public Management Reform. A Comparative Analysis1,221 cited
  • 2008Higher education and its communities: Interconnections, interdependencies and a research agenda961 cited
  • 2010The Marketisation of Higher Education and the Student as Consumer605 cited
  • 2006Mission Statements: A Thematic Analysis of Rhetoric Across Institutional Type603 cited
  • 2008Defining the essence of a university: lessons from higher education branding363 cited
  • 2006Barriers to brand building in UK universities?136 cited
  • 2015New Public Management in Higher Education125 cited
  • 2012A reinterpretation of institutional transformations in European higher education: strategising pluralistic organisations in multiplex environments

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123 cited
  • 2007Governance and Performance of Education Systems123 cited
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