British Press Discourse: Strategies of Manipulation in the Brexit Campaign

Abstract

This paper examines the discourse on Brexit in the middle market tabloids the Daily Mail and the Daily Express on a selected corpus consisting of 42,000 words and covering the period from February to June 2016.The study qualifies as linguistic discourse analysis within the qualitative theoretical-methodological approach of CDA.The main objective is to identify and explain the correlation between the employed language and the intended message with special attention to be paid to the assumed preferences of the target audience.The primary focus is on manipulative strategies of positive selfpresentation and negative other-presentation.The final results point at the explicit employment of strategies of negative other-and the subtle and implicit employment of strategies of positive self-presentation.All the findings are examined with respect to the situational and social context.

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