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Marketing Strategy and Capability as the Mediators in Relationship of Market Orientation and Export Performance: A Case Study of Rattan Processing SMEs
16 references·0 citing·41 second hop
Marketing Strategy and Capability as the Mediators in Relationship of Market Orientation and Export Performance: A Case Study of Rattan Processing SMEs (2020)Marketing Strategy and Capability as the …Market orientation and hotel performance: The mediating effect of creative marketing programs (2019)Market orientation and hotel …The moderating effect of brand orientation on inter-firm market orientation and performance (2017)The moderating effect of bran…Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies (2017)Exploring market orientation,…The effect of market orientation, entrepreneurial orientation and human capital on positional advantage: Evidence from the restaurant industry (2016)The effect of market orientat…The determinants of export performance: a review of the literature 2006-2014 (2016)The determinants of export pe…Entrepreneurial and Market-Oriented Activities, Financial Capital, Environment Turbulence, and Export Performance in an Emerging Economy (2016)Entrepreneurial and Market-Or…Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011 (2016)Effects of industry forces, m…The Mediating Role of Innovation Capability on Market Orientation and Export Performance: An Implementation on SMEs in Turkey (2015)The Mediating Role of Innovat…Market orientation, product innovation and export performance: evidence from Chinese manufacturers (2015)Market orientation, product i…The role of corporate culture, market orientation and organisational commitment in organisational performance (2014)The role of corporate culture…Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness (2014)Market orientation and busine…KEY ELEMENTS OF MARKET ORIENTATION ON MALAYSIAN SMEs PERFORMANCE (2014)KEY ELEMENTS OF MARKET ORIENT…The Market Orientation–Performance Relationship: The Empirical Link in Export Ventures (2013)The Market Orientation–Perfor…Market-Based Management: Strategies for Growing Customer Value and Profitability (1999)Market-Based Management: Stra…International Marketing and Export Management (1998)International Marketing and E…Marketing Strategy: A Decision Focused Approach (1991)Marketing Strategy: A Decisio…Estimating Nonresponse Bias in Mail Surveys (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1998International Marketing and Export Management436 cited
  • 1999Market-Based Management: Strategies for Growing Customer Value and Profitability368 cited
  • 2016The determinants of export performance: a review of the literature 2006-2014368 cited
  • 2017Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies202 cited
  • 1991Marketing Strategy: A Decision Focused Approach175 cited
  • 2014The role of corporate culture, market orientation and organisational commitment in organisational performance167 cited
  • 2016The effect of market orientation, entrepreneurial orientation and human capital on positional advantage: Evidence from the restaurant industry166 cited
  • 2016Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011105 cited
  • 2017The moderating effect of brand orientation on inter-firm market orientation and performance102 cited
  • 2015Market orientation, product innovation and export performance: evidence from Chinese manufacturers76 cited
  • 2015The Mediating Role of Innovation Capability on Market Orientation and Export Performance: An Implementation on SMEs in Turkey74 cited
  • 2019Market orientation and hotel performance: The mediating effect of creative marketing programs69 cited
  • 2013The Market Orientation–Performance Relationship: The Empirical Link in Export Ventures

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64 cited
  • 2014KEY ELEMENTS OF MARKET ORIENTATION ON MALAYSIAN SMEs PERFORMANCE55 cited
  • 2016Entrepreneurial and Market-Oriented Activities, Financial Capital, Environment Turbulence, and Export Performance in an Emerging Economy52 cited
  • 2014Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness37 cited
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