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The aim of this conceptual paper is to investigate the mobile commerce acceptance among Malaysian consumers. With mobile commerce or m-commerce technology, consumers can use mobile phones, Personal Digital Assistant (PDA) and laptop computers to access the internet, send and receive messages and make transactions at any time from any places without having tied to a particular location. This new electronic marketing concept has broadened the scope of service and offer great experience to consumers. On the other hand, marketers are able to obtain numerous benefits related to customization of products and services based on the location of the consumer. However, with the abundance of access to information system and high frequency of exposure to mass media, consumers are now becoming more concerned about the fraudulent issues that appear in electronic marketing. Therefore, considerations must be given to the implications of privacy and trust in m-commerce, if utilization and mutual benefits is to be derived on a lasting basis between consumers and marketers. It is very important to examine the privacy and trust elements to understand the acceptance and use of m-commerce according to Malaysian context thus enrich the model of m-commerce acceptance and use behavior. This conceptual paper is also engrossed to examine the influence of purchasing power on behavioral intent and specifies an extension model for the acceptance and use of m-commerce. By reading this paper, readers will be able to obtain clearer picture about conducting future research in order to understand the behavior of Malaysian consumers related to location, privacy, trust and purchasing power.
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Stored only when both papers are in the corpus — 29 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.