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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Sariayu Martha Tilaar di Kota Semarang)
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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Sariayu Martha Tilaar di Kota Semarang) (2020)PENGARUH BRAND IMAGE DAN BRAND TRUST TERH…Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Sepatu Converse (2017)Pengaruh Brand Image Dan Bran…Analisis Pengaruh Iklan, Kepercayaan Merek, dan Citra Merek terhadap Minat Beli Konsumen (2011)Analisis Pengaruh Iklan, Kepe…Manajemen Pemasaran 2 (2002)Manajemen Pemasaran 2Metode Penelitian Bisnis (1996)Metode Penelitian BisnisEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Pengaruh Persepsi Nilai Dan Kepercayaan Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli (2023)Pengaruh Persepsi Nilai Dan K…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Customer Loyalty Towards Travel Agency Websites: The Role of Trust and Hedonic Value (2019)The Effect of Trust and Brand Image to Repurchase Intention in Online Shopping (2018)Inovasi Produk, Kreatifitas Iklan Dan Brand Trust Mendorong Keputusan Pembelian (2020)The effect of brand image, brand trust and reference group on the buying decision of sneakers (2020)Pengaruh Kompetensi dan Independensi Auditor Terhadap Kualitas Audit (2012)Pengaruh Upah Minimum terhadap Penyerapan Tenaga Kerja dan Kesejahteraan Masyarakat di Provinsi di Indonesia (2013)PENTINGNYA PENERAPAN PENGELOLAAN KEUANGAN BAGI UMKM (2020)PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (2019)Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust (2020)The Influence of Customer Satisfaction, Switching Cost and Trusts in a Brand on Customer Loyalty – The Survey on Student as im3 Users in Depok, Indonesia (2014)The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty (2020)FAKTOR-FAKTOR KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2021)
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References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2002Manajemen Pemasaran 22,715 cited
  • 1996Metode Penelitian Bisnis207 cited
  • 2017Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Sepatu Converse80 cited
  • 2011Analisis Pengaruh Iklan, Kepercayaan Merek, dan Citra Merek terhadap Minat Beli Konsumen69 cited

Cited by

  • 2023Pengaruh Persepsi Nilai Dan Kepercayaan Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli12 cited

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