Cases in Retail Management

Abstract

Introduction - the case study method, Peter McGoldrick Part 1 The structure of retailing: a winning enterprise, David Kirby the co-operative difference - asset or handicap?, Stuart Eliot is there a market for teleshopping? the home network experience, Jonathon Reynolds the wheel of retailing - a postmodern morality tale, Stephen Brown and Barry Quinn. Part 2 Formulation of retail strategy: repositioning MFI, Gary Davies Migros - a socially responsible retailer?, Steve Burt consumerism in the cosmetics and toiletries industry, Barbara Lewis and Catherine Woodman Brash's - an expanding success, Michael J. Collins. Part 3 Management of strategic change: the Argyll Group plc, Colin Clarke-Hill and Terry Robinson Harper's takeover of Coopers, Gerry Johnson Intersport Spain - the management of strategic change in groups of retailers, Lluis Martinez-Ribes Ratners - a successful retail strategy de-railed?, Chris Carr and Neil Botten. Part 4 Internationalization of retailing - Carrfour: internationalizing innovation, Steve Burt Toys 'R' Us, Andre Tordjman Sainsbury's move into New England, Nicholas Alexander Littlewoods in St Petersburg - a major development in UK-Russian retailing co-operation, Nigel Holden. Part 5 Retail location: location techniques, Sophia Bowlby and David Foot network effectivness - making locations work better, David Bennison and Ian Clarke retailing planning policy, Ross Davies merchandise management - matching the brand's strength against the retailer's power, Leslie de Chernatony Carrefour - development of the retailer brand, Luca Pellegrini Jaeger Ladies, Francis Buttle Better Buy Superstores plc - understanding merchandising and space management in food retailing, Nitin Sanghavi communicating with customers communicating with customers/sales promotions - how the Boots company reached a precise market target using music, Malcolm Hughes Marks & Spencer Financial Services - where do they go from here?, Steve Worthington the marketing of a place - environment design and refurbishment management in a retail service delivery setting, Steve Greenland. Part 8 Operational issues: Laura Ashley - the logistics challenge, Martin Christopher and Helen Peck Harrisons plc, John Fernie 7-Eleven Japan Co Ltd - from licensee to owner in eighteen years, Leigh Sparks. Part 9 People and retailing - adding value through the human resource function - the case of food retailing, Mick Marchington management restructuring - effects on the workforce, Adelina Broadbridge managing the Babyhouse, Alan Mitton.

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