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B2C electronic commerce: development in eastern Europe, risks and effect of institutional displacement

12 citations0/0 files storedManagement and Entrepreneurship in Ukraine the stages of formation and problems of development

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E-commerce and Technology Innovations Consumer Market Behavior and Pricing Digital Innovation in Industries

Abstract

The goals. The formation of the global information economy is closely linked to the emergence and growth of the e-commerce market. So, the goals of the article are to identify the main trends in the B2C e-commerce market in Eastern Europe and to characterize potential risks as a result of its further growth.

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2020THE MAIN FORMS OF E-COMMERCE: FEATURES, ADVANTAGES, DISADVANTAGES 2023ТЕОРЕТИЧНЕ ОБҐРУНТУВАННЯ СУТНОСТІ ПОНЯТТЯ «ЕЛЕКТРОННА КОМЕРЦІЯ»2023ТЕНДЕНЦІЇ РОЗВИТКУ ЕЛЕКТРОННОЇ КОМЕРЦІЇ 2024ЕЛЕКТРОННА КОМЕРЦІЯ СУБ’ЄКТІВ ГОСПОДАРЮВАННЯ: ОБЛІКОВО-АНАЛІТИЧНИЙ АСПЕКТ 2021DEVELOPMENT OF INTERNET TRADING IN THE AGE OF DIGITALIZATION 2021МОДЕЛЮВАННЯ ПРОЦЕСІВ ГОСПОДАРСЬКОЇ ДІЯЛЬНОСТІ ІНТЕРНЕТ-КОМПАНІЙ 2021ОСОБЛИВОСТІ ОРГАНІЗАЦІЇ ВЗАЄМОДІЇ ІНТЕРНЕТ-ПІДПРИЄМСТВ З СПОЖИВАЧАМИ ТОВАРІВ І ПОСЛУГ

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