SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

An emerging theory of loyalty program dynamics · Study

ArticleShelves

ArticleAn emerging theory of loyalty program dynamics

Jisu J. Kim2020

Article2020

An emerging theory of loyalty program dynamics

Jisu J. Kim · Lena Steinhoff · Robert W. Palmatier

131 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 131 citations exist upstream.

References

1954A Theory of Social Comparison Processes 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1987Developing Buyer-Seller Relationships 1999Whence Consumer Loyalty?1988The Cognitive Structure of Emotions 1999Whence Consumer Loyalty?1957Motivational determinants of risk-taking behavior.2002Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

Cited by

2021Game on! How gamified loyalty programs boost customer engagement value 202140 years of loyalty programs: how effective are they? Generalizations from a meta-analysis 2020Customer Success Management: The next evolution in customer management practice?2022Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries 2020Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports 2024The effect of tokenized rewards on customer loyalty programs 2021How push messaging impacts consumer spending and reward redemption in store-loyalty programs 2023What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence

Details

Year2020

Typearticle

Published2020-03-09

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations131

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

doi10.1007/s11747-020-00719-1

openalex_workW3010309645

Links

Imported from OpenAlex (CC0) — nothing here is generated.