HOW TRUST, RISK TOWARD ATTITUDE WHEN SHOPPING RETAIL ONLINE

Dede Suleman · Dedi Suharyadi · Sri Rusiyati · Sabil · Dinar Riftiasari · Sofyan Marwansyah

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

This study aims to analyze the relationship between trust and risk of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 100 respondents from the city of Jakarta with the criteria of respondents aged over 18 years and have purchased products online. The results of the study stated that trust influences consumer attitudes. While the risk was not influence on consumer attitudes in shopping online. the results of this study can be a reference for further research.

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2014Metode Penelitian Manajemen 2015Prinsip Prinsip Pemasaran 2015An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China 2019Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust 2014Analisis Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Dan Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Asuransi Jiwa Manulife Indonesia-Surabaya 2018FAKTOR PENENTU KEPUTUSAN KONSUMEN INDONESIA MEMILIH TEMPAT BELANJA DISEBUAH E-COMMERCE (Theory of Planned Behavior)2019DECISION MODEL BASED ON TECHNOLOGY ACCEPTANCE MODEL (TAM) FOR ONLINE SHOP CONSUMERS IN INDONESIA 2018Men vs. Women

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