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Advertising strategies and coordination for supply chain based on consignment platform with delayed effect
16 references·0 citing·50 second hopsampled
Advertising strategies and coordination for supply chain based on consignment platform with delayed effect (2020)Advertising strategies and coordination f…The shelf space and pricing strategies for a retailer-dominated supply chain with consignment based revenue sharing contracts (2019)The shelf space and pricing s…Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain (2019)Consignment contracts with co…Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising (2018)Vendor Management Inventory w…Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising (2017)Wholesale price contract vers…Choosing an online retail channel for a manufacturer: Direct sales or consignment? (2017)Choosing an online retail cha…Coordinating a supply chain with green innovation in a dynamic setting (2016)Coordinating a supply chain w…The effect of risk sensitivity on a supply chain of mobile applications under a consignment contract with revenue sharing and quality investment (2015)The effect of risk sensitivit…Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill (2015)Strategic transfer pricing in…Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain (2015)Effects of the pricing and co…Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers (2015)Consignment Contracts with Re…Cooperative advertising in a supply chain with retail competition (2014)Cooperative advertising in a …Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer (2014)Contract type and decision ri…Dynamic supply chain coordination under consignment and vendor-managed inventory in retailer-centric B2B electronic markets (2013)Dynamic supply chain coordina…On channel coordination through revenue-sharing contracts with price and shelf-space dependent demand (2011)On channel coordination throu…Channel coordination under consignment and vendor-managed inventory in a distribution system (2010)Channel coordination under co…Does Lag Structure Really Matter in Optimizing Advertising Expenditures? (1979)Does Lag Structure Really Mat…China statistical yearbook (1988)Selling to the Newsvendor: An Analysis of Price-Only Contracts (2001)The Business Model: Recent Developments and Future Research (2011)Retailer-driven carbon emission abatement with consumer environmental awareness and carbon tax: Revenue-sharing versus Cost-sharing (2017)Cost-sharing contract design in a low-carbon service supply chain (2019)The optimal e-commerce sales mode selection and information sharing strategy under demand uncertainty (2021)The Economic Institutions of Capitalism (1986)The Economic Institutions of Capitalism (1987)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)Coordinating contracts for VMI systems under manufacturer-CSR and retailer-marketing efforts (2019)IoT-enabled coordination for recommerce circular supply chain in the industry 4.0 era (2024)Understanding the evolution of flexible supply chain in the business-to-business sector: a resource-based theory perspective (2024)Stock Replenishment and Shipment Scheduling for Vendor-Managed Inventory Systems (2000)Channel Performance Under Consignment Contract with Revenue Sharing (2004)Manufacturer Benefits from Information Integration with Retail Customers (2004)The co-opetitive strategy of a closed-loop supply chain with remanufacturing (2011)Supply chain coordination in vendor-managed inventory systems with stockout-cost sharing under limited storage capacity (2015)The Bargaining Problem (1950)Bargaining Theory with Applications (1999)Differential Games in Economics and Management Science (2000)Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation (2020)Manufacturer's encroachment strategy with substitutable green products (2021)Decision models of pricing and carbon emission reduction for low-carbon supply chain under cap-and-trade regulation (2023)An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Price competition in a duopoly common retailer channel (1996)Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach (2016)Operations management research grounded in the resource-based view: A meta-analysis (2020)Pricing and advertising decisions in a direct-sales closed-loop supply chain (2022)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Channel Conflict and Coordination in the E‐Commerce Age (2004)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Who Should Introduce the Third-Party Platform Channel Under Different Pricing Strategies? (2020)Quality and distribution channel selection on a hybrid platform (2022)Channel selection and pricing strategy with supply chain finance and blockchain (2023)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme (2019)Low carbon inventory model for vendor‒buyer system with hybrid production and adjustable production rate under stochastic demand (2022)Increasing risk II: Its economic consequences (1971)Pricing and the Newsvendor Problem: A Review with Extensions (1999)The role of revenue sharing and first-mover advantage in emission abatement with carbon tax and consumer environmental awareness (2017)From supply chain resilience to supply chain disruption orientation: the moderating role of supply chain complexity (2022)The effect of risk aversion and financing source on a supply chain of in‐app products (2021)A survey of dynamic models of product quality (2022)Effect of bargaining on pricing and retailing under a green supply chain management (2023)Emission reduction decision and coordination of a make-to-order supply chain with two products under cap-and-trade regulation (2018)Operation strategies for an omni-channel supply chain: Who is better off taking on the online channel and offline service? (2019)Manufacturer encroachment and channel conflicts: A systematic review of the literature (2022)
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References

  • 2015Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill130 cited
  • 2017Choosing an online retail channel for a manufacturer: Direct sales or consignment?112 cited
  • 2015Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain95 cited
  • 2014Cooperative advertising in a supply chain with retail competition91 cited
  • 2010Channel coordination under consignment and vendor-managed inventory in a distribution system87 cited
  • 2015The effect of risk sensitivity on a supply chain of mobile applications under a consignment contract with revenue sharing and quality investment86 cited
  • 2014Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer78 cited
  • 2018Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising77 cited
  • 2019Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain73 cited
  • 2013Dynamic supply chain coordination under consignment and vendor-managed inventory in retailer-centric B2B electronic markets64 cited
  • 2019The shelf space and pricing strategies for a retailer-dominated supply chain with consignment based revenue sharing contracts63 cited
  • 2016Coordinating a supply chain with green innovation in a dynamic setting56 cited
  • 2017Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising

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56 cited
  • 2011On channel coordination through revenue-sharing contracts with price and shelf-space dependent demand52 cited
  • 2015Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers47 cited
  • 1979Does Lag Structure Really Matter in Optimizing Advertising Expenditures?42 cited
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