In Vivo Coding

Abstract

In vivo coding is a form of qualitative data analysis that places emphasis on the actual spoken words of the participants. This form of coding can be especially helpful when researchers interact with participants from a particular culture or microculture to help highlight how those participants use specific words or phrases in their interactions that might not otherwise be understood when using other forms of coding. In vivo coding is championed by many for its usefulness in highlighting the voices of participants and for its reliance on the participants themselves for giving meaning to the data.

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