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Sémiotique, marketing et communication : sous les signes, les stratégies
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Sémiotique, marketing et communication : sous les signes, les stratégies (1990)Sémiotique, marketing et communication : …The corset and the veil as disruptive manifestations of clothing: the tightlacer and the Tuareg (2019)The corset and the veil as di…Re-interpreting Cities with Play Urban Semiotics and Gamification (2019)Re-interpreting Cities with P…Does Storytelling Add Value? The case of Bordeaux Fine Wines (2017)Does Storytelling Add Value? …Luxury watch possession and dispossession from father to son: A poisoned gift? (2016)Luxury watch possession and d…Shopping in a mall: A typology of four shopping trips (2013)Shopping in a mall: A typolog…Begging and belonging in the city: a semiotic approach (2012)Begging and belonging in the …Corpo, roupa, moda nas inter-relações semióticas da comunicação (2009)Corpo, roupa, moda nas inter-…A semiotic analysis of nostalgia as a connection to the past (2008)A semiotic analysis of nostal…Frame Analysis: An Essay on the Organization of Experience. (1975)5. The Practice of Everyday Life (2000)Advances in Consumer Research (2025)Case Study Research: Design and Methods (1984)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)A taste of nostalgia (2014)The Effect of Film Nostalgia on Involvement, Familiarity, and Behavioral Intentions (2017)Nurturing nostalgia?: A response from rural tourism stakeholders (2018)L'idiot du voyage : histoires de touristes (1991)Handbook of the economics of giving, altruism and reciprocity (2006)Ce héros anonyme vient de très loin. C'est le murmure des sociétés... (2011)Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands (2018)Consumer behaviour and disposition decisions: The why and how of smartphone disposition (2019)The role of intangible attributes of luxury brands for signalling status: A systematic literature review (2022)Childhood and Society (2026)Storytelling in organizations : facts, fictions, and fantasies (2000)Storytelling in Organizations (2000)When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)All that is solid melts into air : the experience of modernity (1995)Reality is broken: why games make us better and how they can change the world (2012)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Sémiotique : dictionnaire raisonné de la théorie du langage (1979)The Painter of Modern Life and Other Essays (1986)Disputed Desert (2010)The Corset and the Hijab. Absence and presence in the 19th and 20th-century Fashion System (2020)The plastic of clothing and the construction of visual communication and interaction: a semiotic examination of the eighteenth-century French dress (2021)Fashion of Global Warming: Between counterculture and trend, discursive translations in post-consumerism (2023)
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  • 2008A semiotic analysis of nostalgia as a connection to the past147 cited
  • 2016Luxury watch possession and dispossession from father to son: A poisoned gift?49 cited
  • 2013Shopping in a mall: A typology of four shopping trips12 cited
  • 2012Begging and belonging in the city: a semiotic approach9 cited
  • 2019The corset and the veil as disruptive manifestations of clothing: the tightlacer and the Tuareg7 cited
  • 2019Re-interpreting Cities with Play Urban Semiotics and Gamification3 cited
  • 2009Corpo, roupa, moda nas inter-relações semióticas da comunicação2 cited
  • 2017Does Storytelling Add Value? The case of Bordeaux Fine Wines1 cited

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