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Fundamentos de Mercadotecnia.
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Fundamentos de Mercadotecnia. (1991)Fundamentos de Mercadotecnia.Ethics in Finance and Public Policy: The Ibercorp Case (1999)Ethics in Finance and Public …Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Cultural roots of economic performance: A research noteA (1991)Competing on capabilities: the new rules of corporate strategy. (1992)Creating Sustainable Corporate Value: A Case Study of Stakeholder Relationship Management in China (2004)PARTNER ASSESSMENT AS A KEY TO ENTREPRENEURIAL SUCCESS: TOWARDS A BALANCED SCORECARD APPROACH (2008)How COVID-19 pandemic has shaped buyer-supplier relationships in engineering companies with ethical perception considerations: A multi-methodological study (2022)
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