RETAIL SAFARI: SYSTEMATICALLY WALKING THE RETAIL STORE WITH BUYERS AND SUPPLIERS

Molly Inhofe Rapert · Amaradri Mukherjee

4 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Consumer Retail Behavior Studies Innovative Teaching Methods

Abstract

Building on active, experiential, and situated learning, the Retail Safari brings together students and executives in a retail setting to witness first-hand how course knowledge will play out in the aisles and shelves of the retail world. Retail Safari was evaluated favorably in terms of pedagogical affect, perceived value of the course content, and willingness to recommend while also ranking favorably compared to nine other teaching activities. It is easily adapted to a variety of courses and content. The authors present an actionable GUIDE for implementing this activity, bringing to life marketing theories and tactics in a situated learning environment.

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References

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