PENERAPAN 7P SEBAGAI STRATEGI PEMASARAN PENDIDIKAN TINGGI

Maisah Maisah · Mahdayeni Mahdayeni · Maryam Maryam · Muhammad Roihan Alhaddad

19 citations0/0 files storedJurnal Ekonomi Manajemen Sistem Informasi

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

Abstract

Dalam pendekatan pemasaran jasa telah dikembangkan sebuah alat terpenting, yaitu marketing mix. Selanjutnya dalam marketing mix dikenal dengan istilah 7P sebagai alat marketing paling tepat sebagai pendekatan terhadap peserta didik, sebab marketing mix klasik 4P tidak cukup efisien dalam mendorong sebuah universitas atau perguruan tinggi

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