Revitalization Strategy of Traditional Markets: A Case Study in Malang

Abstract

Traditional markets have a crucial function in society, as a center for the distribution of goods and services.In connection with this vital function, the management of traditional markets is expected to increase the competitiveness of traditional markets.On the other hand, the increasing number of modern retail markets is also one of its own challenges.Today's modern markets appear with more sophisticated performance and attract people, ranging from physical conditions to services that take advantage of technological developments.Therefore, it is very important for traditional markets to revitalize the market.This study uses the Analytic Hierarchy Process (AHP) method by comparing the strategies and alternative strategies needed to achieve the objectives (market revitalization to increase public visits to traditional markets / markets.Strategies in market revitalization include: (i) Increasing Professionalism of Market Managers; (ii) Increasing the competence of market traders, and (iii) improving the quality and improvement of physical facilities and infrastructure of the market Based on data analysis, the results are obtained that improving the quality and improvement of market physical facilities and infrastructures is the main strategy that must be implemented in market revitalization, with alternatives the main strategy is to improve the waste management system.

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