Article2020

Effects of CSR on employee retention via identification and quality-of-work-life

Jungsun Sunny Kim · John F. Milliman · Anthony F. Lucas

116 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Employer Branding and e-HRM Job Satisfaction and Organizational Behavior Corporate Social Responsibility Reporting

Abstract

Purpose This paper aims to explore the sequential effects of employee perceptions of corporate social responsibility (CSR), organizational identification (OI), higher-order quality-of-work-life (HQWL) and intention to stay (IS). Design/methodology/approach The survey responses were gathered from employees of a casino hotel company in the USA. All hypotheses were tested via structural equation modeling. Findings The results demonstrated that ethical and philanthropic CSR dimensions had significant direct effects on OI and indirect effects on HQWL via OI. OI had positive effects on HQWL (directly) and IS (directly and indirectly via HQWL). Both ethical and philanthropic CSR dimensions indirectly influenced IS via OI and HQWL, while economic CSR had a significant indirect effect on IS via HQWL. Research limitations/implications This study addressed the lack of theory-driven empirical work on the relationship between CSR and employee retention by presenting new insights into how different dimensions of CSR can contribute for improving employee HQWL and IS via OI based on social identity theory (SIT) and social exchange theory (SET). In this study, the results may not generalize to other countries and cultures because the data arises from a casino hotel in the USA. Practical implications Based on the results, hospitality companies can improve employee OI, HQWL and IS by more effectively implementing different types of CSR programs. Originality/value This study provided support for the positive influence of CSR initiatives on hospitality employees in a controversial sector (i.e. casino hotels) in which there is a lack of empirical research.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988On the Evaluation of Structural Equation Models 2004The Social Identity Theory of Intergroup Behavior 1979A Three-Dimensional Conceptual Model of Corporate Performance 2005Social Exchange Theory: An Interdisciplinary Review 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 1989Social Identity Theory and the Organization 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification

Cited by

2022Fostering Hotel-Employee Creativity Through Micro-Level Corporate Social Responsibility: A Social Identity Theory Perspective 2020Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention 2021What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy 2023The impact of employee-oriented CSR on quality of life: Evidence from the hospitality industry 2024Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees: Organizational pride as a mediator

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