Article2020

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

130 citations0/0 files storedJournal of International Business Studies

No readable copy stored yet — this record is metadata only.

Abstract

No abstract was published for this record.

Stored only when both papers are in the corpus — 130 citations exist upstream.

Imported from OpenAlex (CC0) — nothing here is generated.