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Marketing tools in the era of digitization and their Use in Practice by Family and other Businesses
16 references·6 citing·45 second hop
Marketing tools in the era of digitization and their Use in Practice by Family and other Businesses (2020)Marketing tools in the era of digitizatio…MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)MARKETING 4.0: MOVING FROM TR…Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana (2018)Marketing innovation and sust…“We are a family firm” (2017)“We are a family firm”Digital channels diminish SME barriers: the case of the UK (2016)Digital channels diminish SME…Family Businesses in Transition Economies (2015)Family Businesses in Transiti…Context and Uniqueness of Family Businesses (2015)Context and Uniqueness of Fam…Understanding multiple family firm identities: An exploration of the communicated identity in official websites (2013)Understanding multiple family…Customer Relationship Management: A Global Perspective (2012)Customer Relationship Managem…Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation (2010)Improving customer-focused ma…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Culture in Family-Owned Enterprises: Recognizing and Leveraging Unique Strengths (2004)Culture in Family-Owned Enter…Founding‐Family Ownership and Firm Performance: Evidence from the S&P 500 (2003)Founding‐Family Ownership and…A unified systems perspective of family firm performance (2003)A unified systems perspective…Ambitions, external environment and strategic factor differences between family and non–family companies (1997)Ambitions, external environme…Bivalent Attributes of the Family Firm (1996)Bivalent Attributes of the Fa…Chapter 12: What does the Anthropocene hold for citizenship? 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(2021)CSR Statements in Internation…Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment (2021)Conceptual Comparison of Inte…The importance of social networks for the SME’s innovation potential in Industry 4.0 (2020)The importance of social netw…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Internationalization of private firms: environmental turbulence and organizational strategies and resources (2004)Real Versus Sample-Based Differences in Comparative Family Business Research (2005)Family firm diversity and development: An introduction (2010)External Control of Organizations: Resource Dependence Perspective (2011)Separation of Ownership and Control (1983)A Survey of Corporate Governance (1997)Corporate Ownership Around the World (1999)How do family ownership, control and management affect firm value? (2005)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Culture's Consequences: International Differences in Work-Related Values (1981)Organizational Culture: Can It Be a Source of Sustained Competitive Advantage? 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The role of dynamic capabilities and market orientation (2020)Organizational ambidexterity and competitive advantage: The role of strategic agility in the exploration-exploitation paradox (2020)Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study (2019)Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development (2020)Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021)Building an inclusive definition of e-learning: An approach to the conceptual framework (2012)Active accessibility: A review of operational measures of walking and cycling accessibility (2015)Learner Engagement in Blended Learning Environments: A Conceptual Framework (2019)
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References

  • 1905Chapter 12: What does the Anthropocene hold for citizenship?11,532 cited
  • 2003Founding‐Family Ownership and Firm Performance: Evidence from the S&P 5005,127 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2003A unified systems perspective of family firm performance1,475 cited
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  • 2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL937 cited
  • 2010Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation389 cited
  • 2004Culture in Family-Owned Enterprises: Recognizing and Leveraging Unique Strengths379 cited
  • 2018Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana233 cited
  • 1997Ambitions, external environment and strategic factor differences between family and non–family companies162 cited
  • 2015Context and Uniqueness of Family Businesses120 cited
  • 2017“We are a family firm”107 cited
  • 2013Understanding multiple family firm identities: An exploration of the communicated identity in official websites102 cited
  • 2015Family Businesses in Transition Economies78 cited
  • 2012Customer Relationship Management: A Global Perspective

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71 cited
  • 2016Digital channels diminish SME barriers: the case of the UK65 cited
  • Cited by

    • 2021CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business?57 cited
    • 2022Marketing and family firms: Theoretical roots, research trajectories, and themes50 cited
    • 2022A review of succession strategies in family business: content analysis and future research directions31 cited
    • 2021Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment20 cited
    • 2021Values of family businesses in Czech Republic in the context of socioemotional wealth18 cited
    • 2020The importance of social networks for the SME’s innovation potential in Industry 4.015 cited