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Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior
16 references·16 citing·32 second hopsampled
Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior (2020)Effects of physical, non-immersive virtua…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)The influence of the quality …Experimental methods: Between-subject and within-subject design (2011)Experimental methods: Between…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Predicting and Changing Behavior: The Reasoned Action Approach (2009)Predicting and Changing Behav…Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price (2009)Influence of the Quality of F…The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively (2008)The Influence of Website Char…Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Efficacy of the Theory of Pla…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Action control : from cognition to behavior (1985)Action control : from cogniti…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Statistical Analysis of Sets of Congeneric Tests (1971)Statistical Analysis of Sets …STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS* (1969)STATISTICAL ANALYSIS OF SETS …The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis (2025)The Role of Augmented and Vir…Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study (2024)Virtual reality-based product…Unleashing the Ethical and Legal Implications of E-Business Revolution (2024)Unleashing the Ethical and Le…Organizational support for digital transformation in the metaverse: a contingent pathway from user experience to digitalization resistance (2024)Organizational support for di…Metaverse Servicescape: Emotional Response to Virtual Retail Design (2024)Metaverse Servicescape: Emoti…Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores (2024)Does metaverse fidelity matte…Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach (2024)Determinants of virtual reali…Customer satisfaction in the pet food subscription-based online services (2024)Customer satisfaction in the …Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model (2024)Consumer behavior in immersiv…Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers (2023)Virtual reality in retailing:…The impact of low-immersion virtual reality on product sales: Insights from the real estate industry (2023)The impact of low-immersion v…Immersive technologies and consumer behavior: A systematic review of two decades of research (2023)Immersive technologies and co…Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses (2022)Turning digital technology to…Sustainable Economic Development, Digital Payment, and Consumer Demand: Evidence from China (2022)Sustainable Economic Developm…A systematic literature review of store atmosphere in alternative retail commerce channels (2022)A systematic literature revie…Improving service brand personality with augmented reality marketing (2021)Improving service brand perso…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The theory of planned behavior (1991)A power primer. (1992)Self-Efficacy: The Exercise of Control (1999)Nature and Operation of Attitudes (2001)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)The theory of planned behaviour: Reactions and reflections (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)The Measurement of Independent and Interdependent Self-Construals (1994)Psychopathy as a Clinical and Empirical Construct (2007)Cronbach's alpha reliability: Interval estimation, hypothesis testing, and sample size planning (2014)Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)Attaining Self-Regulation (2000)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review9,964 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2009Predicting and Changing Behavior: The Reasoned Action Approach5,813 cited
  • 1985Action control : from cognition to behavior3,431 cited
  • 1971Statistical Analysis of Sets of Congeneric Tests1,479 cited
  • 2011Experimental methods: Between-subject and within-subject design1,465 cited
  • 2012The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions1,257 cited
  • 1969STATISTICAL ANALYSIS OF SETS OF CONGENERIC TESTS*1,203 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited

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  • 2008The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively844 cited
  • 2009Influence of the Quality of Food, Service, and Physical Environment on Customer Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price727 cited
  • Cited by

    • 2024Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model156 cited
    • 2023Immersive technologies and consumer behavior: A systematic review of two decades of research109 cited
    • 2021Improving service brand personality with augmented reality marketing78 cited
    • 2024Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach42 cited
    • 2022A systematic literature review of store atmosphere in alternative retail commerce channels41 cited
    • 2024Organizational support for digital transformation in the metaverse: a contingent pathway from user experience to digitalization resistance36 cited
    • 2023The impact of low-immersion virtual reality on product sales: Insights from the real estate industry35 cited
    • 2024Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study34 cited
    • 2022Sustainable Economic Development, Digital Payment, and Consumer Demand: Evidence from China31 cited
    • 2025The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis26 cited
    • 2024Customer satisfaction in the pet food subscription-based online services25 cited
    • 2022Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses23 cited
    • 2023Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers21 cited
    • 2024Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores20 cited
    • 2024Unleashing the Ethical and Legal Implications of E-Business Revolution17 cited
    • 2024Metaverse Servicescape: Emotional Response to Virtual Retail Design17 cited