Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Chua Chang Jin · Lim Chee Seong · Aye Aye Khin

40 citations0/0 files storedJournal of Southwest Jiaotong University

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

A mobile wallet is a part of financial technology products and it is still in the infant stage in Malaysia. This study applied 2 theories such as Theory of Reasoned Action and Theory of Acceptance Model. The research objectives of this paper are 1) to investigate the factors influencing consumers’ behavioural intention to accept of the mobile wallet in Malaysia, 2) to analyze the relationships between perceived usefulness, perceived ease of use, perceived security, social influence, price value, social media, brand image, and behavioural to accept the mobile wallet, and 3) to examine the relationship between the behavioural and intention to accept of the mobile wallet in Malaysia. Quantitative data analysis was employed in this study. The results implied that perceived usefulness, perceived ease of use, social influence, and brand image have a significant relationship on the consumers’ behavioural to accept of the mobile wallet, and also the consumers’ behavioural has a significant relationship on the intention to accept mobile wallet. Considerably, the mobile wallet companies can formulate appropriate marketing decisions in designing a more personalized mobile wallet to Malaysian consumers and protect the benefits of consumers’ secured digital payment to motivate mobile wallet acceptance.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2015Research Methods for Business Students 2000AGE DIFFERENCES IN TECHNOLOGY ADOPTION DECISIONS: IMPLICATIONS FOR A CHANGING WORK FORCE 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework 2006Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet 2009Towards an understanding of the consumer acceptance of mobile wallet 2011Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective 2017The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude

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