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Effects of Nonstereotyped OccupationalGender Role Portrayal in Advertising
16 references·4 citing·57 second hop
Effects of Nonstereotyped OccupationalGender Role Portrayal in Advertising (2020)Effects of Nonstereotyped OccupationalGen…Gender stereotypes in advertising: a review of current research (2016)Gender stereotypes in adverti…Stay Away From Me (2012)Stay Away From MeA meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…Loving-kindness meditation increases social connectedness. (2008)Loving-kindness meditation in…Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Thin-Ideal Internalization and Social Comparison Tendency as Moderators of Media Models' Impact on Women's Body-Focused Anxiety (2004)Thin-Ideal Internalization an…Sympathy and Empathy: Emotional Responses to Advertising Dramas (2003)Sympathy and Empathy: Emotion…Is Beauty Best? Highly versus Normally Attractive Models in Advertising (2001)Is Beauty Best? 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References

  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 1995Measuring belongingness: The Social Connectedness and the Social Assurance scales.1,484 cited
  • 1994Stereotypes as energy-saving devices: A peek inside the cognitive toolbox.1,042 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1984Structure of gender stereotypes: Interrelationships among components and gender label.958 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 2008Loving-kindness meditation increases social connectedness.758 cited
  • 2003Sympathy and Empathy: Emotional Responses to Advertising Dramas614 cited
  • 2012Stay Away From Me554 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”493 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
  • 2009A meta-analysis of gender roles in advertising453 cited
  • 2016Gender stereotypes in advertising: a review of current research396 cited
  • 2001Is Beauty Best? Highly versus Normally Attractive Models in Advertising391 cited
  • 1990

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The Effect of Perceived Advertising Costs on Brand Perceptions
366 cited
  • 2004Thin-Ideal Internalization and Social Comparison Tendency as Moderators of Media Models' Impact on Women's Body-Focused Anxiety353 cited
  • Cited by

    • 2024Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores20 cited
    • 2020Pushing for Gender Equality in Advertising: Gender Role Stereotypes in the United Arab Emirates19 cited
    • 2021It’s Time for TGA: Truly Good Advertising14 cited
    • 2022Endorser gender and age effects in B2B advertising11 cited