HEDONIC SHOPPING MEDIATION ON IMPULSE BUYING DETERMINANTS

Ika Barokah Suryaningsih

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Discount, dan Shopping Lifestyle Terhadap Impulse Buying Melalui Hedonic Shopping Sebagai Variabel Intervening Pada The Body Shop Jember. Jenis penelitian adalah confirmatory research . Populasi penelitian ini adalah keseluruhan konsumen wanita The Body Shop Jember . Metode pengambilan sampel dalam penelitian ini adalah Accidental sampling yaitu digunakan peneliti kepada konsumen yang secara tidak sengaja bertemu di objek penelitian, ukuran sampel yang digunakan dalam penelitian ini ditetapkan 100 responden. Variabel yang digunakan sebanyak 4 variabel. Penelitian ini menggunakan data primer, dimana data primer diperoleh melalui penyebaran kuesioner. Metode analisis data menggunakan statistik deskriptif, uji instrumen, uji normalitas, dan uji hipotesis yang terdiri dari metode analisis yaitu analisis jalur dan uji t. Hasil penelitian ini menunjukan bahwa Discount, Shopping Lifestyle dan Hedonic Shopping berpengaruh terhadap Impulse Buying.

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References

2017How website quality affects online impulse buying 2016How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism 2017Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values 2018Clicking the boredom away – Exploring impulse fashion buying behavior online 2018A meta-analytic review of hedonic and utilitarian shopping values 2012The Influence of Hedonic Motives and Browsing On Impulse Buying 2017Impulse buying intentions of young consumers from a hedonic shopping perspective 2012PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA

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