Development of Sex Role Stereotypes

Claudeen Cline Naffziger · Ken Naffziger

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Gender Roles and Identity Studies Gender and Feminist Studies Media, Gender, and Advertising

Abstract

Begins with a brief historical analysis of civilizations growth towards patriarchy and analyzes the cognitive, affective and conative aspects of stereotyping. The research into sex differences is reported and values and biases not usually considered are mentioned. Schools and homes are cited for their support in promulgating stereotypes. Suggests in conclusion that role stereotypes need to be abolished.

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1970Sex-role stereotypes and clinical judgments of mental health.1970The Home: Its Work and Influence 1966THE AMERICAN MALE 1971Sexual Stereotypes Start Early.

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