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Product positioning and pricing decisions in a two-attribute disruptive new market
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References

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  • 2002Augmenting Conjoint Analysis to Estimate Consumer Reservation Price195 cited
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  • 2011Looks Interesting, but what does it Do? Evaluation of Incongruent Product form Depends on Positioning136 cited
  • 2002Product Design with Multiple Quality-Type Attributes135 cited
  • 2011Capacity Investment Timing by Start-ups and Established Firms in New Markets135 cited
  • 2004Where to locate in a circular city?93 cited

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  • 2012Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products85 cited
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