SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019
16 references·6 citing·42 second hop
Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019 (2020)Intellectual structure and publication pa…Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Forty-five years of Journal o…Introducing COBRAs (2011)Introducing COBRAsDeterminants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…The Hofstede model (2010)The Hofstede modelSoftware survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…Electronic word of mouth (eWOM) (2009)Electronic word of mouth (eWO…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Captivating company: dimensions of attractiveness in employer branding (2005)Captivating company: dimensio…An international review of sponsorship research: extension and update (2003)An international review of sp…Corporate social responsibility and cause-related marketing: an overview (2001)Corporate social responsibili…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …A Review and Critique of the Hierarchy of Effects in Advertising (1990)A Review and Critique of the …Toward a definition of “bibliometrics” (1987)Toward a definition of “bibli…Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)Co‐citation in the scientific…DOCUMENTATION NOTES (1969)DOCUMENTATION NOTESBibliographic coupling between scientific papers (1963)Bibliographic coupling betwee…The Journal of Consumer Behaviour's first 20 years (2023)The Journal of Consumer Behav…Entrepreneurship development in universities across Gulf Cooperation Council countries: a systematic review of the research and way forward (2023)Entrepreneurship development …Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis (2022)Forty years of cross-cultural…A Scientometric Study Of the Journal of Advertising Research (2022)A Scientometric Study Of the …Mapping the thematic evolution in Communication over the first two decades from the 21st century: A longitudinal approach (2021)Mapping the thematic evolutio…A retrospective overview ofJournal of Enterprise Information Managementusing bibliometric analysis (2021)A retrospective overview ofJo…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The SAGE Encyclopedia of Qualitative Research Methods (2008)Users of the world, unite! The challenges and opportunities of Social Media (2009)The effect of social media communication on consumer perceptions of brands (2014)Instagram: Motives for its use and relationship to narcissism and contextual age (2016)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Social media in marketing: A review and analysis of the existing literature (2017)Diffusion of Innovations 1 (2019)Statistical bibliography or bibliometrics (1969)The Literature of Bibliometrics, Scientometrics, and Informetrics (2001)Bibliometrics: Methods for studying academic publishing (2021)Guidelines for advancing theory and practice through bibliometric research (2022)The Presentation of Self in Everyday Life. (1956)Brand trust in the context of consumer loyalty (2001)Conceptualizing and researching employer branding (2004)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Comparative fit indexes in structural models. (1990)An integrative review of employer branding and OB theory (2009)Employer branding: employer attractiveness and the use of social media (2013)Employer Image and Employer Branding: What We Know and What We Need to Know (2016)CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)How to conduct a bibliometric analysis: An overview and guidelines (2021)Systematic combining: an abductive approach to case research (2002)An index to quantify an individual's scientific research output (2005)Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach (2020)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately? (2010)Science mapping software tools: Review, analysis, and cooperative study among tools (2011)Visualizing Bibliometric Networks (2014)Bibliometric Methods in Management and Organization (2014)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Socially and environmentally responsible procurement: A literature review and future research agenda of a managerial issue in the 21st century (2012)The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications (2021)What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment (2021)
this work references cited by second hop

References

  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 1973Co‐citation in the scientific literature: A new measure of the relationship between two documents5,334 cited
  • 1963Bibliographic coupling between scientific papers2,873 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 1987Toward a definition of “bibliometrics”1,662 cited
  • 2011Introducing COBRAs1,467 cited
  • 2005Captivating company: dimensions of attractiveness in employer branding1,224 cited
  • 2019Forty-five years of Journal of Business Research: A bibliometric analysis973 cited
  • 1969DOCUMENTATION NOTES856 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 2010The Hofstede model718 cited
  • 2009Electronic word of mouth (eWOM)662 cited
  • 2001Corporate social responsibility and cause-related marketing: an overview632 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2003An international review of sponsorship research: extension and update412 cited
  • Cited by

    • 2022Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis22 cited
    • 2021A retrospective overview ofJournal of Enterprise Information Managementusing bibliometric analysis22 cited
    • 2023Entrepreneurship development in universities across Gulf Cooperation Council countries: a systematic review of the research and way forward21 cited
    • 2021Mapping the thematic evolution in Communication over the first two decades from the 21st century: A longitudinal approach21 cited
    • 2022A Scientometric Study Of the Journal of Advertising Research16 cited
    • 2023The Journal of Consumer Behaviour's first 20 years13 cited