Ten tips for promoting your research

Abstract

Publishing the results of scientific research is more than a personal choice; it is an ethical and increasingly regulatory obligation. It is generally accepted that top-ranking journals attract wider audiences than specialist publications and scientists have long recognised that the importance of targeting so-called high impact journal in getting their work noticed. However, gaining access to top-flight journals is difficult and a broader exposure is not necessarily guaranteed. Huge competition exists for attention within the scientific literature. Traditionally, scientists have viewed promoting their own research as somewhat self-serving and gauche, preferring its value to speak (passively) for itself. However, times have changed. Researchers can now be divided into two camps: those who see publication of their research as the final step in the process and those who see it as the first step in sharing their findings with the wider world. We summarize here 10 considerations for peri-publication activities that, when used in the right measure and appropriately to the work involved should aid those looking to increase the discoverability, readership and impact of their scientific research. The internet has transformed scientific communication. If you ignore this development, it is possible that your research will not get the recognition it deserves. You need to identify the specific issues to focus on (scope) and how much effort (resource) you are prepared to commit. Video abstract: http://links.lww.com/CAEN/A22.

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