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The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia

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References

2012The effect of electronic word of mouth on brand image and purchase intention754 cited
2015Celebrity endorsement, self-brand connection and consumer-based brand equity234 cited
2017Store brands’ purchase intention: Examining the role of perceived quality161 cited
2018Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image147 cited

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2023FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN17 cited
2022The Influence of Corporate Social Responsibility on Consumer Purchase Intention toward Environmentally Friendly Sneakers13 cited
2022The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce11 cited
2021Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Masker Sensi Di Tangerang11 cited

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