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Au cœur de la marque (2017)Au cœur de la marqueBrand identity dynamics – reinforcement or destabilisation of a sport brand identity through the introduction of esports? (2021)Brand identity dynamics – rei…The Social psychology of intergroup relations (1979)Rediscovering the Social Group: A Self-Categorization Theory. (1989)Qualitative Research & Evaluation Methods: Integrating Theory and Practice (2014)
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