A photo-elicitation study of the meanings of a cultural heritage site experience: a means-end chain approach

Jafar Bapiri · Kourosh Esfandiar · Siamak Seyfi

40 citations0/0 files storedJournal of Heritage Tourism

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Cultural Heritage Management and Preservation Diverse Aspects of Tourism Research Memory, Trauma, and Commemoration

Abstract

Historical heritage sites are often reminded of some events, which are sensitive to visitors, thus challenging to manage. Understanding the meanings visitors ascribed to these heritage sites helps tackling this challenge. Through the process of photo-elicitation (i.e. visitor-employed photography technique) and implementing a means-end chain (MEC) approach, the meanings visitors ascribed to Sa’dabad cultural heritage site in Iran were investigated. The meanings that visitors assigned to this site were revealed in five primary clusters of meanings, including: (1) aesthetics (2) identity (3) nostalgia (4) luxury and splendour, and (5) despotism and power. The results showed that heritage sites and visitors as a complex whole should be understood based on what meanings the visitors, as a key stakeholder, ascribe to on-site resources. Findings of this study could serve as a key basis for understanding visitor on-site heritage experience for the study site as well as other cultural sites.

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References

1982A Means-End Chain Model Based on Consumer Categorization Processes 2018Place and Placelessness 2003Is It Really Just a Social Construction?: The Contribution of the Physical Environment to Sense of Place 2018Cultural tourism: A review of recent research and trends 2003The core of heritage tourism 2001Customer Orientation 2002The “Pull” of Tourism Destinations: A Means-End Investigation 2015The Past is a Foreign Country – Revisited

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