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Authenticity and Digital Popular Music Brands · Study

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ChapterAuthenticity and Digital Popular Music Brands

Jessica Edlom2020

Chapter2020

Authenticity and Digital Popular Music Brands

4 citations·0/0 files stored·Pop music, culture and identity

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Music History and Culture Digital Marketing and Social Media Copyright and Intellectual Property

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References

1995Building Strong Brands 2009Social media: The new hybrid element of the promotion mix 2007The Work of Art in the Age of Mechanical Reproduction 2013Big data: a revolution that will transform how we live, work, and think 1996‘Building Strong Brands’2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 2018The platformization of cultural production: Theorizing the contingent cultural commodity 2014Spreadable Media: Creating Value and Meaning in a Networked Culture

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2020Popular Music, Technology, and the Changing Media Ecosystembook · 14 shared references 2014Investigating consumer–brand relational authenticityarticle · 7 shared references 2021Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Communityarticle · 7 shared references 2016Working consumers: Co-creation of brand identity, consumer identity and brand community identityarticle · 5 shared references 2016Being True to Oneself: Investigating Celebrity Brand Authenticityarticle · 5 shared references 2021Engaging customers through brand authenticity perceptions: The moderating role of self-congruencearticle · 5 shared references

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Year2020

Typechapter

Published2020-01-01

VenuePop music, culture and identity

ISSN-L2634-6613

Languageen

Citations4

Files0 public / 0

ShelfMusic History and Culture

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doi10.1007/978-3-030-44659-8_8

openalex_workW3021765543

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