Articlegold2016

Issues and Problems in Ethical Practices amongst Takaful Agents

16 citations0/0 files storedInternational Review of Management and Marketing

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Ethics in Business and Education Islamic Finance and Banking Studies Securities Regulation and Market Practices

Abstract

This paper discusses contributing factors pertaining to the ethical behaviour of Takaful agents in Malaysia. Perspective of sales, selling pressure and the level of competitiveness are identified as factors, influencing ethical behaviour of Takaful agents. This study is conducted through focus group and formed a personal interview among branch managers, executives and Takaful agents. It revealed that unethical behaviour is evident among the Takaful agents in meeting the sales target. These factors can be used as a signal for practitioners and Takaful operators in order to avoid unethical practice in dealing with customers.Keywords: Takaful Agents; unethical behaviour; Takaful IndustryJEL Classifications: K4, L2

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References

1993Research methods for business: A skill building approach 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1986A General Theory of Marketing Ethics 2013Research methods for business : a skill-building approach 6th ed.1999Buyer-Seller Relationships in Business Markets 1993Ethical and Legal Foundations of Relational Marketing Exchanges 2003Economic, Demographic, and Institutional Determinants of Life Insurance Consumption across Countries

Cited by

2022A review of 20 years of takaful literature using a systematic method

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