Abstract This study proposes a process model to probe the linkage between stakeholder integration (SI), corporate sustainability practices (CSPs), and sustainability performance and examines supplier and customer demands' effects on the linkage between CSPs and financial performance (FP) via environmental (EP) and social performances (SP). Data from 225 hotels near World Cultural Heritage Sites in East China were utilized for hypothesis testing. Partial least squares structural equation modeling analyzes the data. Following results are revealed: (a) SI favors CSPs, and CSPs favor EP, but SP hinders FP; (b) EP and SP support FP; and (c) supplier demand positively moderates CSPs' effect on SP, whereas customer demand positively moderates EPs' effects on FP.
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