SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention
16 references·13 citing·52 second hopsampled
Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention (2020)Using Virtual Gifts on Live Streaming Pla…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Social comparison, social media, and self-esteem. (2014)Social comparison, social med…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)Why Should I Share? Examining…Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Why should i share? examining…Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce (2005)Antecedents of Green Purchase…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Public Displays of Connection (2004)Public Displays of ConnectionExploring consumer status and conspicuous consumption (2004)Exploring consumer status and…Managing User Trust in B2C e-Services (2003)Managing User Trust in B2C e-…The nature and function of self-esteem: Sociometer theory (2000)The nature and function of se…The Internet Shopper (1999)The Internet ShopperSelf-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity (1999)Self-categorisation, commitme…On the nature of self-monitoring: Matters of assessment, matters of validity. (1986)On the nature of self-monitor…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…Examining viewers’ impulsive buying behaviour in sports livestreaming commerce (2025)Examining viewers’ impulsive …Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN (2025)Decoding willingness to buy i…Redefining Excellence: Exploring the Influence of Social Comparison on Green Product Evaluation (2024)Redefining Excellence: Explor…The influence mechanism of quasi-site creativity stimulation on consumers’ impulse buying in e-commerce live streaming (2023)The influence mechanism of qu…Live Streaming Commerce: A Review and Research Agenda (2023)Live Streaming Commerce: A Re…ASEAN Marketing Journal (2023)ASEAN Marketing JournalVirtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory (2022)Virtual gifting behavior on n…The impact of destination live streaming on viewers’ travel intention (2022)The impact of destination liv…The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19 (2022)The Future of e-Commerce: Liv…How to Use Live Streaming to Improve Consumer Purchase Intentions: Evidence from China (2022)How to Use Live Streaming to …Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study (2022)Does Live Stream Selling Affe…Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory (2022)Antecedents of Viewers’ Live …To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations (2021)To shop or not: Understanding…A Coefficient of Agreement for Nominal Scales (1960)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Situated Learning: Legitimate Peripheral Participation. (1994)Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation1 (2005)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Knowledge sharing: A review and directions for future research (2009)The Principles of Psychology (1891)Society and the Adolescent Self-Image (1965)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Self and Social Identity (2002)The Psychology of Self‐defense: Self‐Affirmation Theory (2006)Does low self-esteem predict depression and anxiety? A meta-analysis of longitudinal studies. (2012)Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)The Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)The Social psychology of intergroup relations (1979)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)Politicized collective identity: A social psychological analysis. (2001)A Three-Factor Model of Social Identity (2004)Brand communities embedded in social networks (2012)The teacher's word book of 30,000 words. (1945)Statistical principles in experimental design. (1962)Toward a Science of Translating (1964)Cross-cultural adaptation of health-related quality of life measures: Literature review and proposed guidelines (1993)A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation (1999)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Theory of Social Comparison Processes (1954)Illusion and well-being: A social psychological perspective on mental health. (1988)#Sleepyteens: Social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self‐esteem (2016)Do Social Network Sites Enhance or Undermine Subjective Well‐Being? A Critical Review (2017)Social media addiction: Its impact, mediation, and intervention (2019)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Situated Learning (1991)Self-Concept in Consumer Behavior: A Critical Review (1982)Possessions and the Extended Self (1988)Brand Community (2001)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? A new definition and review of the literature (2017)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice13,909 cited
  • 2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice3,534 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2000The nature and function of self-esteem: Sociometer theory2,521 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 1999Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity1,457 cited
  • 2014Social comparison, social media, and self-esteem.1,410 cited
  • 2004Public Displays of Connection1,402 cited
  • 2003Managing User Trust in B2C e-Services1,073 cited
  • 1986On the nature of self-monitoring: Matters of assessment, matters of validity.1,066 cited
  • 1999The Internet Shopper964 cited
  • 2004Exploring consumer status and conspicuous consumption

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

870 cited
  • 2005Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce814 cited
  • Cited by

    • 2021To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations262 cited
    • 2022The impact of destination live streaming on viewers’ travel intention140 cited
    • 2022How to Use Live Streaming to Improve Consumer Purchase Intentions: Evidence from China130 cited
    • 2022Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory125 cited
    • 2023Live Streaming Commerce: A Review and Research Agenda120 cited
    • 2025Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN52 cited
    • 2022Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory42 cited
    • 2023ASEAN Marketing Journal35 cited
    • 2023The influence mechanism of quasi-site creativity stimulation on consumers’ impulse buying in e-commerce live streaming19 cited
    • 2022Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study16 cited
    • 2022The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-1914 cited
    • 2025Examining viewers’ impulsive buying behaviour in sports livestreaming commerce11 cited
    • 2024Redefining Excellence: Exploring the Influence of Social Comparison on Green Product Evaluation9 cited