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What factors explain the versatility, limitations and successes of Family Firms' (FFs) within and across different industrial and geographic contexts? We develop a transaction cost framework addressing this question. In doing so, we identify a class of asset we term 'generic non-tradables' (GNTs), that are firm-specific, but generic in application. We argue the governance structures of FFs provide them relative advantages in developing and appropriating rents from GNTs.
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