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Effect of appeal content on fundraising success and donor behavior
16 references·3 citing·49 second hop
Effect of appeal content on fundraising success and donor behavior (2020)Effect of appeal content on fundraising s…Signaling in Equity Crowdfunding (2015)Signaling in Equity Crowdfund…Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market (2015)Home Bias in Online Investmen…An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets (2013)An Empirical Examination of t…Rational Herding in Microloan Markets (2012)Rational Herding in Microloan…What Makes Online Content Viral? (2011)What Makes Online Content Vir…The Face of Need: Facial Emotion Expression on Charity Advertisements (2009)The Face of Need: Facial Emot…Are Investors Influenced By How Earnings Press Releases Are Written? (2008)Are Investors Influenced By H…Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent (2003)Enhancing or disrupting guilt…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Charitable Giving: Towards a Model of Donor Behaviour (1999)Charitable Giving: Towards a …Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving (1990)Impure Altruism and Donations…Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence (1989)Giving with Impure Altruism: …Reciprocity: The Supply of Public Goods Through Voluntary Contributions (1984)Reciprocity: The Supply of Pu…Normative Influences on Altruism (1977)Normative Influences on Altru…The Technique of Clear Writing. (1968)The Technique of Clear Writin…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…How do emotions affect giving? Examining the effects of textual and facial emotions in charitable crowdfunding (2024)How do emotions affect giving…Investors in environmental ventures want good money—and a clean conscience: How framing, interest rates, and the environmental impact of crowdlending projects influence funding decisions (2022)Investors in environmental ve…Marketing in a data-driven digital world: Implications for the role and scope of marketing (2020)Marketing in a data-driven di…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)A Theory of Social Interactions (1974)Are Government Bonds Net Wealth? 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this work references cited by second hop

References

  • 1990Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving5,817 cited
  • 1977Normative Influences on Altruism5,356 cited
  • 1968A Theory of Psychological Reactance4,758 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 2011What Makes Online Content Viral?3,175 cited
  • 1989Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence3,163 cited
  • 2015Signaling in Equity Crowdfunding1,871 cited
  • 1968The Technique of Clear Writing.1,641 cited
  • 1984Reciprocity: The Supply of Public Goods Through Voluntary Contributions964 cited
  • 2008Are Investors Influenced By How Earnings Press Releases Are Written?895 cited
  • 2013An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets867 cited
  • 2012Rational Herding in Microloan Markets859 cited
  • 2015Home Bias in Online Investments: An Empirical Study of an Online Crowdfunding Market681 cited
  • 2009The Face of Need: Facial Emotion Expression on Charity Advertisements545 cited
  • 2003Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent413 cited

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  • 1999Charitable Giving: Towards a Model of Donor Behaviour388 cited
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    • 2020Marketing in a data-driven digital world: Implications for the role and scope of marketing220 cited
    • 2022Investors in environmental ventures want good money—and a clean conscience: How framing, interest rates, and the environmental impact of crowdlending projects influence funding decisions25 cited
    • 2024How do emotions affect giving? Examining the effects of textual and facial emotions in charitable crowdfunding13 cited