KARAKTERISTIK WIRAUSAHA, KARAKTERISTIK USAHA DAN LINGKUNGAN USAHA PENENTU KESUKSESAN USAHA MIKRO KECIL DAN MENENGAH

Indarto Indarto · Djoko Budi Santoso

56 citations0/0 files storedJurnal Riset Ekonomi dan Bisnis

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

SMEs Development and Digital Marketing Entrepreneurship Studies and Influences Financial Literacy and Behavior

Abstract

Penelitian ini bertujuan menganalisis pengaruh karakteristik wirausaha, karakteristik usaha, terhadap kesuksesan usaha dengan moderasi lingkungan usaha pada UMKM. Populasi penelitian adalah pelaku UMKM di Kota Semarang dengan teknik pengambilan sampel menggunakan purposive random sampling. Pengumpulan data primer dilakukan dengan kuesioner terstruktur kepada 80 pelaku UMKM yang tersebar di 10 klaster. Untuk menguji pengaruh karakteristik wirausaha dan karakteristik usaha terhadap kesuksesan usaha dengan moderasi lingkungan usaha digunakan smart PLS. Hasil analisis menunjukkan bahwa Karakteristik wirausaha berpengaruh positif signifikan terhadap kesuksesan usaha UMKM Karakteristik usaha tidak berpengaruh terhadap kesuksesan usaha UMKM. Lingkungan usaha memoderasi pengaruh karakteristik wirausaha terhadap kesuksesan usaha UMKM dengan kategori quasi moderasi. Lingkungan usaha memoderasi pengaruh karakteristik usaha terhadap kesuksesan usaha UMKM dengan kategori quasi moderasi The purpose of this study is to analyze the effect of entrepreneurial characteristics, business characteristics, business environment on business success, where the business environment is a moderating variable. The study population was MSMEs in Semarang City using purposive random sampling. Primary data collection was carried out with a structured questionnaire to 80 SME actors spread across 10 clusters. To examine the effect of entrepreneurial characteristics and business characteristics on business success by moderating the business environment, smart PLS was used. The results show that entrepreneurial characteristics have a significant positive effect on MSME business success. Business characteristics do not affect MSME business success. Business environments moderate the effect of entrepreneurial characteristics on MSME business success with the quasi moderation category. The business environment moderates the influence of business characteristics on the success of MSME businesses with the quasi-moderation category.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 56 citations exist upstream.

References

2015Innovation and firm growth: Does firm age play a role?1999Factors influencing small business start‐ups 2011Effect of Entrepreneur and Firm Characteristics on the Business Success of Small and Medium Enterprises (SMEs) in Bangladesh 2019Effect of entrepreneur, firm, and institutional characteristics on small-scale firm performance in Ghana 2002Essential of Entrepreneurship and Small Business management 2017The relationship of personality to cognitive characteristics and SME performance in Tanzania

Cited by

2024Entrepreneurial orientation in Indonesian SMEs

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.