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The aims of this study are to find out the effectiveness of Da'wahin the form ukhuwah Islamiyah (Islamic brotherhood).Da'wah is not only in the form of lectures and sermons, but all forms of activities that lead to solicitation, vocation, and appeals so that mad'u (pilgrims) remains in the frame of ukhuwah Islamiyah (Islamic brotherhood), so as to create harmony in society even with different backgrounds.This research is a descriptive qualitative research that aims to describe the various conditions and situations of the community at the location where the research conducted.Sources of data obtained through observation of community behavior and in-depth interviews.Based on the results of the study, it was found Da'wah was very effective in building Islamic brotherhood.Therefore, the Da'wah movement should not only be focused on lectures and sermons, but also in more varied forms and dimensions to internalize the spirit of ta'aruf, tafahum, ta'awun, and takaful as the key to the formation of ukhuwah islamiyah in the midst of the public.
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