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This study aims to examine the effect of promotion, quality and brand image on purchasing decisions for snobby products in Batam City. This study uses independent variables namely promotion, quality and brand image and the dependent variable is the purchasing decision. The research sample is a portion of consumers who buy Snobby brand baby gear products in Batam City. The sample uses the Incidental Sampling method, which is a sampling technique that happens to be a chance that everyone who happens to meet with a researcher can be used as a sample, if it is felt that the person who happened to meet has certain characteristics that are needed by the researcher. Data collection was carried out by distributing questionnaires to the public as many as 272 questionnaires. The test results prove that promotion has a significant and positive effect on purchasing decisions at a significance level of 0.001 <0.05, quality has a significant and positive effect on purchasing decisions at a significance value of 0,000 <0.05 and brand image has a significant and positive effect on purchasing decisions at a significance value 0,000 <0.05 and simultaneously promotion, quality and brand image have a significant influence on purchasing decisions with a significance value of 0,000 <0.05.
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